Joe Lamantia.com

I’m very happy to announce that Inside Out: Inter­ac­tion Design for Aug­mented Real­ity — the lat­est install­ment of my col­umn Every­ware @UX Mat­ters -  is live now.  (Tim­ing is some­times the writer’s friend, as I was at the Layar event Mon­day night here in Ams­ter­dam just the day before, and had the chance to talk with some of their team.)

AR is more of a per­spec­tive and class of expe­ri­ences than an instance of new tech­nol­ogy, so I wanted to approach the sub­ject from the spe­cific per­spec­tive of user expe­ri­ence and inter­ac­tion design.  Reac­tions from the aug­mented real­ity com­mu­nity are pos­i­tive so far; Claire Boon­stra of Layar, and no less than the inim­itable Tish Shute of Ugo­Trade, have all been kind enough to rec­om­mend it.  Thanks to them and to every­one who’s tweeted and posted this one.

As we explore the role aug­mented real­ity will play in our gigan­tic exper­i­ment with every­ware, we should keep in mind that the map is not the ter­ri­tory.  But there is no deny­ing an effec­tive map will surely help point the way as you try to find your way around a strange new coun­try.