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	<title>Comments on: ARrested Development: The Content Creation Barrier For Augmented Reality</title>
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	<link>http://www.joelamantia.com/user-experience-ux/arrested-development-the-content-creation-barrier-for-augmented-reality</link>
	<description>experience design, emerging media, business and technology</description>
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		<title>By: Johnny Holland &#8211; It&#39;s all about interaction &#187; Blog Archive &#187; Radio Johnny: Joe Lamantia on Augmented Reality</title>
		<link>http://www.joelamantia.com/user-experience-ux/arrested-development-the-content-creation-barrier-for-augmented-reality/comment-page-1#comment-397</link>
		<dc:creator>Johnny Holland &#8211; It&#39;s all about interaction &#187; Blog Archive &#187; Radio Johnny: Joe Lamantia on Augmented Reality</dc:creator>
		<pubDate>Mon, 08 Mar 2010 15:08:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.joelamantia.com/?p=608#comment-397</guid>
		<description>[...] Article: Inside Out: Interaction Design for Augmented Reality Joe Lamantia Blog Post: ARrested Development: The Content Creation Barrier For Augmented Reality Joe Lamantia Blog Post: Geek to Chic: The Cultural Branding of Augmented Reality Experiences Joe [...]</description>
		<content:encoded><![CDATA[<p>[…] Article: Inside Out: Interaction Design for Augmented Reality Joe Lamantia Blog Post: ARrested Development: The Content Creation Barrier For Augmented Reality Joe Lamantia Blog Post: Geek to Chic: The Cultural Branding of Augmented Reality Experiences Joe […]</p>
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		<title>By: Jamie Thompson</title>
		<link>http://www.joelamantia.com/user-experience-ux/arrested-development-the-content-creation-barrier-for-augmented-reality/comment-page-1#comment-386</link>
		<dc:creator>Jamie Thompson</dc:creator>
		<pubDate>Sun, 25 Oct 2009 19:38:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.joelamantia.com/?p=608#comment-386</guid>
		<description>Great blog!  Not much more to say, but this - AR is about _search_ -- that&#039;s the fundamental value proposition to users.  Certainly some gaming/entertainment aspects or applications will benefit from augmented reality, but IMO the greatest benefit is a horizontal search that is as relevant as possible to the human; based on where we are, what we&#039;re looking at, and maybe even, what we&#039;re thinking about...

Nice work here, Joe.</description>
		<content:encoded><![CDATA[<p>Great blog!  Not much more to say, but this — AR is about _search_ — that’s the fundamental value proposition to users.  Certainly some gaming/entertainment aspects or applications will benefit from augmented reality, but IMO the greatest benefit is a horizontal search that is as relevant as possible to the human; based on where we are, what we’re looking at, and maybe even, what we’re thinking about…</p>
<p>Nice work here, Joe.</p>
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		<title>By: Weekly Linkfest &#171; Games Alfresco</title>
		<link>http://www.joelamantia.com/user-experience-ux/arrested-development-the-content-creation-barrier-for-augmented-reality/comment-page-1#comment-379</link>
		<dc:creator>Weekly Linkfest &#171; Games Alfresco</dc:creator>
		<pubDate>Sun, 04 Oct 2009 14:15:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.joelamantia.com/?p=608#comment-379</guid>
		<description>[...] Lamantia on why creating AR content should be accessible to everyone, and how to make it [...]</description>
		<content:encoded><![CDATA[<p>[…] Lamantia on why creating AR content should be accessible to everyone, and how to make it […]</p>
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		<title>By: Thomas Wrobel</title>
		<link>http://www.joelamantia.com/user-experience-ux/arrested-development-the-content-creation-barrier-for-augmented-reality/comment-page-1#comment-378</link>
		<dc:creator>Thomas Wrobel</dc:creator>
		<pubDate>Fri, 02 Oct 2009 11:07:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.joelamantia.com/?p=608#comment-378</guid>
		<description>&quot;What I find most interesting is what they’re blinding themselves to: I don’t see AR as a really robust business at all, in and of itself&quot;

Thats quite correct.
AR isnt a business in the same way the web isnt a business.

An augmented reality platform wont be profitable in itself, its development is more &quot;for the benefit for humanity&quot;.  Those at the forefront will have plenty of opportunity for money, but the key is its not the new medium thats valuable....its what you do -on- it that is.

Overlaying 3d stuff onto the real world will have a short period of attention grabbing in itself, and after that only the functional benefits will remain. Anyone relaying just on the usp of having AR will find their apps quickly sink.

Fortuntely, like the internet itself, the benefits will be huge in functional terms as well. But almost all these potential functional advantages depend on good transparent hmd tech coming out. Holding our phones up in the air will be a barrier for any mass adoption beyond geolocation apps.
So, aside from hardware firms, I dont think theres huge amounts of money in AR just yet.   (For hardware firms, I think theres a big whole in the market for a mass produced sleak hmd aimed at companys and universitys rather then consumers at this stage)

As soon as we have consumer-suitable hmd, however, some rather far-reaching and dead simple AR apps could come out. (using AR in lose terms here), but imagine the impact of having a site like www.instructables.com only with the film footage from a fps perspective and overlayable in your field of view?
Or better yet, get live-help on something in real time (like with vark.com), you merely have to copy the arm and hand motions and someone walks you though the process.
Suddenly the skills an individual has available dramatically increases. Repairing your car, plumbing, and even emergency medical help could all be given remotely. I dont think we have scratched the surface of its potential use&#039;s. 

AR deserves every single bit of the hype it gets, and worlds such as Denno Coils are very possible. All we gota be carefull of is the technology isnt perminately associated with just advertising. We have to ensure when theres real benefits, consumers can see them quickly so uptake will be fast.
Its the functional advantages of having a shared AR world thats important, not the &quot;cool&quot; factor. (of course though, by functional, I&#039;m not excluding video games as a potential driving force.Functional dosnt have to mean productive ;) )</description>
		<content:encoded><![CDATA[<p>“What I find most interesting is what they’re blinding themselves to: I don’t see AR as a really robust business at all, in and of itself”</p>
<p>Thats quite correct.<br />
AR isnt a business in the same way the web isnt a business.</p>
<p>An augmented reality platform wont be profitable in itself, its development is more “for the benefit for humanity”.  Those at the forefront will have plenty of opportunity for money, but the key is its not the new medium thats valuable.…its what you do –on– it that is.</p>
<p>Overlaying 3d stuff onto the real world will have a short period of attention grabbing in itself, and after that only the functional benefits will remain. Anyone relaying just on the usp of having AR will find their apps quickly sink.</p>
<p>Fortuntely, like the internet itself, the benefits will be huge in functional terms as well. But almost all these potential functional advantages depend on good transparent hmd tech coming out. Holding our phones up in the air will be a barrier for any mass adoption beyond geolocation apps.<br />
So, aside from hardware firms, I dont think theres huge amounts of money in AR just yet.   (For hardware firms, I think theres a big whole in the market for a mass produced sleak hmd aimed at companys and universitys rather then consumers at this stage)</p>
<p>As soon as we have consumer-suitable hmd, however, some rather far-reaching and dead simple AR apps could come out. (using AR in lose terms here), but imagine the impact of having a site like <a href="http://www.instructables.com" rel="nofollow">http://www.instructables.com</a> only with the film footage from a fps perspective and overlayable in your field of view?<br />
Or better yet, get live-help on something in real time (like with vark.com), you merely have to copy the arm and hand motions and someone walks you though the process.<br />
Suddenly the skills an individual has available dramatically increases. Repairing your car, plumbing, and even emergency medical help could all be given remotely. I dont think we have scratched the surface of its potential use’s. </p>
<p>AR deserves every single bit of the hype it gets, and worlds such as Denno Coils are very possible. All we gota be carefull of is the technology isnt perminately associated with just advertising. We have to ensure when theres real benefits, consumers can see them quickly so uptake will be fast.<br />
Its the functional advantages of having a shared AR world thats important, not the “cool” factor. (of course though, by functional, I’m not excluding video games as a potential driving force.Functional dosnt have to mean productive <img src='http://www.joelamantia.com/wp_test/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  )</p>
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		<title>By: Thomas Wrobel</title>
		<link>http://www.joelamantia.com/user-experience-ux/arrested-development-the-content-creation-barrier-for-augmented-reality/comment-page-1#comment-377</link>
		<dc:creator>Thomas Wrobel</dc:creator>
		<pubDate>Fri, 02 Oct 2009 10:44:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.joelamantia.com/?p=608#comment-377</guid>
		<description>What you need for truly accurate AR is recognition of environment to pre-known point clouds of data.

Pointclouds can be generated, on mass, from photos.
see;
http://io9.com/5370575/software-recreates-an-entire-city-from-tourist-photographs
For a particularly impressive example.

We basicaly need open database&#039;s of point clouds which AR apps can access.</description>
		<content:encoded><![CDATA[<p>What you need for truly accurate AR is recognition of environment to pre-known point clouds of data.</p>
<p>Pointclouds can be generated, on mass, from photos.<br />
see;<br />
<a href="http://io9.com/5370575/software-recreates-an-entire-city-from-tourist-photographs" rel="nofollow">http://io9.com/5370575/software-recreates-an-entire-city-from-tourist-photographs</a><br />
For a particularly impressive example.</p>
<p>We basicaly need open database’s of point clouds which AR apps can access.</p>
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		<title>By: ewaldroodenrijs (Ewald Roodenrijs)</title>
		<link>http://www.joelamantia.com/user-experience-ux/arrested-development-the-content-creation-barrier-for-augmented-reality/comment-page-1#comment-380</link>
		<dc:creator>ewaldroodenrijs (Ewald Roodenrijs)</dc:creator>
		<pubDate>Wed, 30 Sep 2009 23:49:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.joelamantia.com/?p=608#comment-380</guid>
		<description>RT &lt;a rel=&quot;nofollow&quot; href=&quot;http://twitter.com/ARtweets&quot;&gt;@ARtweets&lt;/a&gt;: ARrested Development: The Content Creation Barrier For #AugmentedReality http://bit.ly/KJfsi</description>
		<content:encoded><![CDATA[<p>RT <a rel="nofollow" href="http://twitter.com/ARtweets">@ARtweets</a>: ARrested Development: The Content Creation Barrier For #AugmentedReality <a href="http://bit.ly/KJfsi" rel="nofollow">http://bit.ly/KJfsi</a></p>
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		<title>By: ARtweets (Augmented Reality)</title>
		<link>http://www.joelamantia.com/user-experience-ux/arrested-development-the-content-creation-barrier-for-augmented-reality/comment-page-1#comment-381</link>
		<dc:creator>ARtweets (Augmented Reality)</dc:creator>
		<pubDate>Wed, 30 Sep 2009 23:45:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.joelamantia.com/?p=608#comment-381</guid>
		<description>ARrested Development: The Content Creation Barrier For Augmented Reality http://bit.ly/KJfsi</description>
		<content:encoded><![CDATA[<p>ARrested Development: The Content Creation Barrier For Augmented Reality <a href="http://bit.ly/KJfsi" rel="nofollow">http://bit.ly/KJfsi</a></p>
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		<title>By: keferstein (Michael Keferstein)</title>
		<link>http://www.joelamantia.com/user-experience-ux/arrested-development-the-content-creation-barrier-for-augmented-reality/comment-page-1#comment-382</link>
		<dc:creator>keferstein (Michael Keferstein)</dc:creator>
		<pubDate>Wed, 30 Sep 2009 21:17:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.joelamantia.com/?p=608#comment-382</guid>
		<description>excellent article about the necessary changes in #AR bye Joe Lamantia:
http://tinyurl.com/y9fhyf6</description>
		<content:encoded><![CDATA[<p>excellent article about the necessary changes in #AR bye Joe Lamantia:<br />
<a href="http://tinyurl.com/y9fhyf6" rel="nofollow">http://tinyurl.com/y9fhyf6</a></p>
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		<title>By: fabfo (Folu A.)</title>
		<link>http://www.joelamantia.com/user-experience-ux/arrested-development-the-content-creation-barrier-for-augmented-reality/comment-page-1#comment-383</link>
		<dc:creator>fabfo (Folu A.)</dc:creator>
		<pubDate>Wed, 30 Sep 2009 20:26:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.joelamantia.com/?p=608#comment-383</guid>
		<description>RT &lt;a rel=&quot;nofollow&quot; href=&quot;http://twitter.com/abc3d&quot;&gt;@abc3d&lt;/a&gt;: ARrested Development: The Content Creation Barrier For Augmented Reality http://tinyurl.com/y9fhyf6</description>
		<content:encoded><![CDATA[<p>RT <a rel="nofollow" href="http://twitter.com/abc3d">@abc3d</a>: ARrested Development: The Content Creation Barrier For Augmented Reality <a href="http://tinyurl.com/y9fhyf6" rel="nofollow">http://tinyurl.com/y9fhyf6</a></p>
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		<title>By: abc3d (Francesco D'Orazio)</title>
		<link>http://www.joelamantia.com/user-experience-ux/arrested-development-the-content-creation-barrier-for-augmented-reality/comment-page-1#comment-384</link>
		<dc:creator>abc3d (Francesco D'Orazio)</dc:creator>
		<pubDate>Wed, 30 Sep 2009 20:23:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.joelamantia.com/?p=608#comment-384</guid>
		<description>ARrested Development: The Content Creation Barrier For Augmented Reality http://tinyurl.com/y9fhyf6</description>
		<content:encoded><![CDATA[<p>ARrested Development: The Content Creation Barrier For Augmented Reality <a href="http://tinyurl.com/y9fhyf6" rel="nofollow">http://tinyurl.com/y9fhyf6</a></p>
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