Joe Lamantia.com

Don Norman, Bruce Sterling, The Attention Economy

Over at uiGarden.net Don Norman clarified some of his ideas regarding Activity Centered Design originally published in the summer of 2005.

I'd like to be comfortable saying that I'm with Don in spirit while disagreeing on some of the particulars, but I've read both the original essay and the clarifications twice, and the ideas and the messages are still too raw to support proper reactions or to fully digest. Maybe Don's working on a new book, and this is interim thinking?

That might explain why the contrast between Norman's two recent pieces and Bruce Sterling's Shaping Things - which also is a sort of design philosophy / manifesto - is so dramatic. Halfway throught Shaping Things, I'm left - as I usually am when reading Sterling's work - feeling envious that I wasn't gifted the same way.

Sterling is speaking at ETech, which this year focuses on The Attention Economy. No surprises with this matchup, given that Sterling's devoted a whole book - Distraction - to some of the same ideas proponents of the Attention Economy advocate we use as references when designing the future.

local tags: attention_economy, design, futurism, manifesto, sterling, theory