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Metaphors for Web 2.0? Web as ENVIRONMENT

March 22, 2006 05:49 PM | Posted in: Ideas

I just read Dan Brown's posting Web 2.0, reframing Web 1.0 on metaphors for the new Web.

I had three thoughts when I read this (nicely done) piece for the first time:

  1. Web itself is or implies a metaphor - I'd start with this when considering any of the potential metaphors of Web 2.0

  2. I think many metaphors will be necessary to give us some set of (barely) adequate linguistic tools for sharing our thinking about something as emergent, complex, and interconnected with daily life as Web 2.0

  3. How about: WEB AS ENVIRONMENT ("the circumstances, objects, or conditions by which one is surrounded")

WEB AS ENVIRONMENT => Setting for (virtual) life => enabler of goals / needs / patterns [thus bringing the social aspect into focus]

local tags: environment, theory, web20

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